Effective Marketing and Communications in IT.
With experience gained over a twenty year period, our expertise is sound, proven and varied. In this sector we’ve enjoyed assisting organisations who offer:
- Business Intelligence Software
- Simulation Solutions
- Software Validation and Debugging
- Scientific and Technical Software
- Educational Software
Our support has spanned the UK, Europe, Middle East and Asia, marketing direct to end-users and through the channel via distributors and resellers. We have provided full marketing communications expertise and specifically assisted with:
Development of strategic and tactical marketing and communications plans.
Whether its a family day, a conference, seminar, roadshow or your attendance at an exhibition – from start to finish we will deliver a comprehensive and high quality result for you.
Establishing a full in-house PR function, full, targeted media relations, press launches and events, agency management.
- Website planning and content development.
- Intranet based Reseller incentive programmes.
Case studies, brochures and work-packages.
Extending your reach to your market through channel partners can benefit from the support of an integrated marketing communications plan.
The challenges of working in the private sector with often intense competition, restricted resources, and the need to innovate and stand out from the crowd and deliver effective programmes to often fragmented target markets are also familiar to many organisations in the public and non-profit making sector.
We have been able to leverage our cross-sector experience and successfully support public and non-profit making organisations that include:
- Agricultural charity and policy-making
- Mother and baby charity
- ‘Not-for-Profit’ scientific and technical software
- Police Standards Unit
- Crown Prosecution Service
To these organisations we have successfully delivered a number of key projects including:
Package for the Police Standards Unit (part of the Home Office concerned with reducing crime and increasing detections) containing a short video message from the Chief Constable of Derbyshire Police, an .avi demonstration of a simulation model targeted at improving investigative processes within forces, and a full colour guide to Scientific Support Performance Improvement.
Baby Lifeline is a national charity and training provider supporting healthy outcomes for Mother and Baby. Nominated by grateful families, the Maternity Unit Miracle Awards were developed to recognise excellence within maternity teams in successfully delivering ‘miracle babies’ in adverse situations. We provided media and event management support for a two-day awards event in London at the Rainforest Café and the House of Lords.
The establishment of corporate communications support including internal and external media for the Arthur Rank Charity, the RASE, the International Development function and FACE (Farming and Countryside Education).